On September 6, 2025, The Caterers was honored as a Top 10 Reputable and Quality Brand in ASEAN at the ASEAN Top Brands Award 2025, held at Ben Thanh Theater, Ho Chi Minh City, and broadcast live on HTV1. Information about The Caterers at the event was also published on the website of the Asian Economic Research Institute, one of the co-organizing bodies.
The award marks another milestone in The Caterers' journey of more than 20 years. Drawing on experience accumulated across a wide range of catering models, the brand now focuses primarily on school meals and canteen operations, where the demands for nutrition, food safety, and service consistency continue to grow.
Over 20 Years of Operational Experience
The Caterers was founded in 2003, starting from a small facility specializing in packaged sandwiches. Over successive phases, the company steadily expanded its capabilities from food preparation to menu development, kitchen organization, and large-scale service.
Today, the scale of operations is reflected in:
- 20+ years of experience in the catering industry.
- 20,000+ meals served every day.
- 50+ international and bilingual schools in the service network.
- 700+ full-time staff involved in kitchen, operations, and service roles.
Behind these numbers lies years of experience in kitchen organization, ingredient control, staff scheduling, and ensuring meals are prepared on time within a daily operational system.
The Caterers' Current Service Focus
Built on a foundation of more than 20 years in the catering industry, The Caterers now focuses its solutions on school environments, including school meal provision, canteen operations, and kitchen and canteen design consulting. Depending on student numbers, age groups, facilities, and daily schedules, the service model is adjusted to suit each individual school.
The scope of operations goes beyond menu planning and portioning to encompass ingredient management, kitchen organization, food safety control, and service workflow coordination. Schools can learn more about school meal and canteen services or school canteen design.
Operational Experience in School Meal and Canteen Environments
Each school has its own characteristics in terms of student numbers, age groups, timetables, and dietary needs, so menus and service approaches must be tailored to each facility. Experience working in international and bilingual school environments has allowed The Caterers to address a wide range of requirements, from age-appropriate portions and diverse menus to vegetarian, allergy-friendly, and special dietary options.
Beyond practical experience, The Caterers operates a central kitchen certified to ISO 22000:2018 and HACCP standards, with a one-way process running from ingredient intake through to final product delivery. This system supports quality and food safety control when serving large numbers, while also enabling the organization of school canteen operations to be adapted to the specific conditions of each facility. Schools can also find further information on age-appropriate meal portions and food safety in school meal services.
From the ASEAN Milestone to the Road Ahead
The Top 10 Reputable and Quality ASEAN Brand 2025 award is a meaningful milestone in The Caterers' development journey. From a small initial facility to a system serving more than 20,000 meals every day, the company has steadily built its team, processes, and operational expertise over more than two decades.
In the food service industry, reputation is demonstrated not only through awards or scale, but through the ability to maintain consistent quality in day-to-day operations. This is also the foundation from which The Caterers will continue to strengthen its capabilities in menu development, kitchen organization, food safety, and canteen operations in the period ahead.
At present, The Caterers focuses primarily on school meals and canteen services in Vietnam, particularly within international and bilingual school environments. Schools are welcome to learn more about The Caterers' school meal and canteen services.
